On the Analytics tab of the plugin page, you can see a dashboard with interactive charts, including download stats, sales graphs (for paid plugins), and some web analytics. Here are the statistics you can find on the dashboard:
Total number of downloads and the dynamics of downloads by month.
Overview of the business performance for paid plugins. See the total sales for the current month and daily dynamics.
Plugin page visitors
Monthly unique page users. This can be viewed for different periods (all time, past year, past month) and displays the count and trend of plugin page users during the selected period.
Number of unique plugin downloads. The uniqueness is based on the unique user ID (UUID) which is bound to the computer OS.
Traffic to your plugin page broken down by country.
Sources of traffic leading to your plugin page (IDE, direct) and specific sites referring to your plugin page.
Business performance for paid plugins. View the total sales amount in US Dollars generated by a paid plugin since its release. View the monthly sales dynamics for the last year or daily dynamics for the last month. To view the details about sales by country, proceed to the Sales tab.