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Competitor-based pricing

Last modified: 18 January 2024

Competitor-Based Pricing is a method that utilizes competitor prices as a benchmark. You can use competitor-based pricing to adjust the cost-based price. Basically, you should look at the prices of similar products/plugins to decide your own price point.

To estimate the competitor-based price, consider the following questions:

  • Who are my competitors?

  • Do they propose similar products/plugins?

  • Do they offer more or fewer features?

  • How do competitors price their products/plugins?

  • How does the cost-based price for my product/plugin compare with the competitors’ offers?