JetBrains Marketplace Help

Why build for JetBrains Marketplace?

JetBrains Marketplace allows third-party plugin developers to build and publish free plugins and make them available to the more than 10 million users of JetBrains products. They can also sell plugins while taking advantage of licensing and billing solutions provided by JetBrains. Our goal is to develop an ecosystem of high-quality extensions to JetBrains products and help you grow together with the Marketplace. If you don’t have a clear idea of a plugin you want to develop, check the Plugin Ideas list and choose from the most requested features.

As a plugin developer you get the following benefits:

  • The ability to reach more customers by having your plugin listed on JetBrains Marketplace.

  • Your plugin can be installed and updated right from the IDE, providing an uninterrupted user experience.

  • Support throughout your journey as a plugin developer, from building plugins to publishing them on the Marketplace.

  • Documentation and tools like the IntelliJ Platform Plugin Template and the Gradle IntelliJ Plugin simplify your plugin development and build processes.

  • Additional quality assurance: all apps are reviewed and automatically checked for compatibility issues with the Plugin Verifier.

  • The possibility of additional plugin promotion, both in-product and on-site (subject to availability, the quality of the plugin, and the fit to the audience we are promoting it to).

  • Co-marketing opportunities for guest-blogging and webinar participation.

  • Analytics about plugin downloads, plugin page visits, and referrals (coming soon).

Take advantage of selling your plugins on the JetBrains Marketplace:

Licensing and billing:

  • There is no need for you to develop a custom license management solution (or purchase an external one), as JetBrains provides a licensing solution, integrated with all JetBrains infrastructure.

  • Support of all the types of licenses JetBrains supports itself, including trial licenses, community programs, and special offers.

  • The checkout process is made much easier, as JetBrains takes care of accounting, payment, and tax processing.

  • Different payment systems to match the expectations of users globally (e.g., Sofort payments in Germany, SEPA all around Europe, WeChat/Alipay/UnionCard in China, etc.)

  • JetBrains provides additional protection (both from licensing management and billing processing sides).

Sales operations:

  • We provide sales support to end-users, including access to JetBrains-authorized Resellers and Distributors all around the world.

  • We take care of sales-related communications, such as order request confirmations, renewal reminders, invoicing, and refunds.

  • We provide revenue reports.

Marketing benefits:

  • Prioritized access to co-marketing opportunities via Marketplace and product blogs and webinars.

  • Possibility for additional promotion via featured listings (for plugins that deliver exceptional quality and user experience)

  • The JetBrains team can review individual plugin marketing strategies and assets to help tailor them to the JetBrains audience.

  • JetBrains will assist paid plugin developers with the marketing and positioning of their plugins and preparing additional reports.

  • Access to some of the marketing instruments we use (e.g., sending newsletters to customers having a plugin, lead nurturing, advertisement set up, etc.)

  • Access to the Marketplace roadmap with the ability to impact it.

Last modified: 30 June 2022