JetBrains Marketplace Help

Software Pricing Strategies

Software pricing is a complex and tricky topic. The price of a software product depends on a variety of factors such as development costs, competition, regional specifics, and others. There are 3 major pricing strategies that can be used to estimate your plugin price. It is recommended to consider all 3 approaches:

Cost-plus pricing can be used as a benchmark to validate the lowest price that you can consider.

Competitor-based pricing allows you to find out what competitors are charging.

Value-based pricing helps understand the maximum price customers are ready to pay.

Last modified: 13 October 2020