Offering time-limited discounts, such as on Black Friday, can significantly boost sales and attract new customers. These discounts create a sense of urgency, encouraging potential users to act quickly and purchase your plugin licenses. While implementing discounts is entirely up to you, we highly recommend considering this strategy to enhance your plugin sales and customer engagement.
To add a discount, reach out to the Marketplace Support team at marketplace@jetbrains.com and provide key information about the discount, including the audience (individuals or organizations), country (if applicable), the discount range, and the period the discount will be active.
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We cannot enable discounts if you have increased the plugin's price within 30 days of the intended start date of the discount. This ensures fair pricing practices and prevents any potential price manipulation.
The discount information will be displayed on the Pricing tab, with the previous price crossed out. See the image below for an example of how this will look: